Digital Marketing
Digital Marketing Strategies
We create effective digital marketing strategies that positively impact the development and success of your business, to achieve carefully set goals, through selected marketing channels such as paid and earned advertising. We start with an in-depth assessment of your digital marketing foundation. We identify any gaps or weaknesses and fix them. Then we develop a comprehensive strategy to achieve your goals.
How does our digital marketing program work?
When you have a long history in digital marketing, and you have a great team following a great strategy in the work, great ideas never run out. The challenge is to vet the right ideas for the right audience, on the right platforms, at the right time, to achieve the right goals.
Weekly report
Every week, we check the results, review the plan for the next week, and review the shortcomings if any.
Monthly report
Once the plan is up and running, we meet monthly to report on metrics, evaluate the effectiveness of each tactic, and make any necessary adjustments.
Annual goals and goal alignment
Yes, you read that right. A digital marketing store thinks in terms of years. At the beginning of our engagement, and once every year thereafter, we work with you to set big goals that will help ensure your business grows and thrives over the long term.
Quarterly Planning Meeting
Big goals are great, but getting there takes a step-by-step plan. Once we agree on goals, we write a detailed quarterly plan that details the exact tactics we’ll use to move your KPI.
What are digital marketing tactics?
Rank higher for the right keywords, get online search results, and drive organic traffic to your website.
- Keyword Research
- Competitor Analysis
- Page Optimization
- Link Building & Technical SEO
Pay Per Click (PPC)
Reach more of your target audience and increase your revenue with paid digital advertising.
- Google Search Ads
- Display Network Ads
- Paid Social Media Ads
- Remarketing & Retargeting
Generate leads online
Convert searchers and site visitors into marketing qualified leads (MQLs) and sales qualified leads (SQLs)
- Exit Overlays
- Premium Content Offers
- Lead Generation Promotions
- Chatbot Lead Capture
Conversion Rate Optimization (CRO)
Increase the ROI of your organic and paid strategies with CRO.
- CRO Audits
- Website Copy, Design and UX
- Paid Ad Copy and Design
- A/B Testing
- Landing Page Development
- Creating Downloadable Assets
Content Marketing
Engage and engage your audience with rich, relevant content that converts.
- Blogging & Article Writing
- User Generated Content (UGC)
- Premium Downloadable Content
- Thought Leadership
Email Marketing
Stay top of mind with your customers and nurture leads throughout the sales funnel with email marketing.
- Email Text & Design
- Automated Drip Campaigns
- Lead Nurturing Campaigns
- Email Newsletters
Social Media Marketing
Reach your audience wherever they are, with paid and earned social media marketing.
- YouTube
- TikTok
Video Marketing
Increase engagement and boost conversion rates with today’s favorite medium — video.
- Custom Animations
- Short Video
- HR/Recruiting Video
- Explanatory and How-To Videos